![]() ![]() We were ready for objections and we convincingly persuaded influencers and to make it easier for them to decide to start working with us, we offered to help with the creation of advertising content and prepared descriptions of dishes from the KFC menu. In fact, ordering a delivery is not always convenient, and in good weather it is more pleasant to take a walk and pick up the order yourself. The main thing is that self-pickup in the KFC application is of no interest to anyone. In the beginning, we received a lot of objections from influencers. But the only issue we faced was influencers did not immediately agree to work. ![]() Pickup is especially relevant during a pandemic, when the number of seats in cafes and restaurants have been reduced. Of course, without wasting time in queues. We assumed that on the way from work to the gym, a person would want to have a snack and drink coffee to relieve fatigue. In the morning, on the way to work, you can take coffee with you in the same way.įast food restaurants are rarely paired with a sports diet, but KFC has low-calorie dishes made from chicken, a popular food among athletes. Hypothesis: it will be convenient for an office employee to order food on the way to the nearest restaurant and pick up the order without queues. On a working day, it’s not always possible to eat calmly: at lunchtime, there is a queue in the cafe, the cook prepares food for a long time, and the manager has already sent urgent corrections. Our hypothesis: a student can place an order as soon as the university has a break, then walk to the nearest KFC and pick up food without waiting in line. KFC is popular with students: it's a quick bite to eat, and the food is often tastier than lunches at the university cafeteria. We have selected several target audience groups and selected a relevant message for each. To understand the type of influencers that will bring high results, you first need to determine the portrait of the target audience: for whom the advertised product is relevant and what needs it covers. The campaign launch is the most exciting and responsible stage. Our advertising message was to take advantage of the new self-delivery function to order in the application and pick up at the restaurant without any queues. We attracted micro-influencers to cooperate. The user downloads the app and places their first order. ![]() Tell about the convenient functionality of the “self-delivery” application - quickly, without queues, with fantastic promotions. Today I’ll tell you how we, along with the MGCom agency, brought customers to KFC in the CIS region: what hypotheses turned out to be failures, why users did not place orders, and what numbers were achieved.īring new customers of the KFC app, who will place an order in the app and pick it up at the restaurant. The payouts are made only based on results, which means a influencer only receives money if his advertising works. We bring clients with the help of micro-influencers. My name is Yulia Aslamova, and I am Head of Asia at DRIM - a performance influencer marketing platform. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |